With the ongoing and never-ending need for unique web Content to match up with Internet searches, businesses need to create and publish great Content. To do that, businesses’ need to have a strategy in place for developing such Content. Great Content is more than just...
I launched this three-part series on Local Search in June by analyzing the impact of Reviews on local marketing. Then in July, I examined the local marketing impact of Social Media. Now in August, I will wrap up this blog series as we continue looking for ‘a method in...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them...
