Graphic design has a major role in your digital marketing strategy. As your audience reads the content on your website, they subconsciously take in the graphic design. Everything from color combinations to font type impact whether or not a potential customer reaches...
When you learn about your target audience, you can tailor your website, messaging, and digital marketing strategy to increase your conversions and grow your landscaping business. It’s great to see more conversions over time, but when you know why your numbers are...
The internet is changing. It has been nearly six years since web traffic from mobile devices has surpassed desktop web traffic, with mobile devices now making up more than half of all internet traffic in the world. This means that your mobile website is just as...
Most organizations try to remember what you said or write something down when you call or email them with your problem, update or request. But even the best organizational systems will eventually fail–a lack of transparency and continuity can often lead to...
Protect Your Customers and Avoid Risk One of the worst customer experiences for you and both current and potential clients is to have your secure financial information compromised. Whether your website downloaded malware or a virus, you are at serious risk of having...
One of the great things about search engine marketing is that there are multiple ways to measure and understand your results so that you can quantify your efforts. Effective web site measurement can show what areas are succeeding as well as areas that need to be...
It has been said that, ‘Variety is the Spice of Life’. Adding an online store to your website may be the variety, and more importantly, the convenience your customers are looking for. By having an online store, you can utilize the thriving online market and extend...
Everyone has heard the old phrase, “You scratch my back and I’ll scratch yours.” In the business world, this can manifest in some shady dealings. But there are plenty of ways to honestly network and find business solutions that are mutually beneficial to multiple...
The Legend of the Links continued… Part Two of my Inbound Links blog. In my March 2015 blog, I shared that: Inbound Links have always been an important part of Search Engine Optimization (SEO) There are various ways and means to acquire them You receive them when...
Try something new While it can be hard to keep up on every new web trick and social media site, it’s worth paying attention to see what new things are really catching on. Especially with your customer base! Many social media sites and advertising tools are low cost....
