When you learn about your target audience, you can tailor your website, messaging, and digital marketing strategy to increase your conversions and grow your landscaping business. It’s great to see more conversions over time, but when you know why your numbers are increasing, you can make adjustments to see even better results.

Everbearing Services uses A/B testing as part of your digital marketing strategy. We compare the results and use our findings to optimize your content and increase your revenue.

Does A/B Testing Really Help Your Marketing Strategy?

What is A/B Split Testing?

A/B testing is a way to measure two versions of the same marketing efforts to see which one your audience responds to the most. You may have two different versions of an ad, email subject or even website copy line to test with your audience.

The concept of A/B testing didn’t start with digital marketing, but it has become a useful tool in measuring the performance of various marketing efforts.


Does A/B Testing Really Help Your Marketing Strategy?

Audiences respond to content in ways they may not realize. If they find something unappealing on a subconscious level, they are more likely to abandon the buying process or move on to a competitor. This unconscious bias is exactly why A/B testing is a necessary part of digital marketing strategy.

A/B testing works for all types of businesses. The results show you what works and what doesn’t work so you know how to move forward and see the results you want.


Ways to Use A/B Split Testing

There are a few different ways you can test segments of your audience to see how they respond best.

  • Email subject lines: find out which subject lines get the best reader response.
  • Landing page copy: determine if altering your landing page improves click-through rates.
  • Ad creative and imagery: ensure your audience responds positively to your chosen design elements.
  • Calls-to-action: test which types of CTA buttons motivate your audience to click.


Incorporate A/B Testing Into Your Digital Marketing Strategy

Measuring the metrics of your digital marketing efforts helps you tailor your content and pinpoint your target audience. A/B testing is a great way to get a closer look at what your audience prefers.
To learn more, reach out to Everbearing Services by calling 503-875-8364 or by filling out our online contact form.

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