Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
Although Google has been indexing Tweets for over a year it really wasn’t applicable to most organizations because relatively few Tweets were indexed on a timely basis. Google’s introduction of Caffeine (a new type of search for social media) late last year was a...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
We speak with a lot of people who are beginning to grasp the use and value of social media in a business environment. They are unsure, hesitant, overwhelmed and anxious about adding social media to their marketing mix. To the many in that situation we say, “prepare...
Many of us have Facebook Fan pages. But most of us do not have Facebook Place pages. Facebook has launched a new service that ties your “Place” to your Fan page. This also allows you to give your customers rewards, discounts, or other perks when they check into your...
As we enter this new year and work through the “slow” season it is a good idea to utilize this time to plan out your promotions for the months that lie ahead. You should look at your annual calendar to review the events and activities you have planned, and consider...
Out with the Old, in with the New… put the Web to Work for You! – in 2011 Everbearing wishes you and your team a Happy Holiday season and prosperous New Year. 2010 was a year of challenges for most businesses as our economy continued to fight its way out of this...
It used to be that when someone had a bad experience they told one person. With today’s use of search engines, social media and more, they are sure to share with millions. Small businesses’ success heavily relies on word-of-mouth marketing, and that is exactly what...
Being in the web marketing consulting business we get to hear many stories. I actually had a business owner tell us recently that he saw no value in social media, other than a waste of his already limited resources and that he had been there for over 30 years, so he...
Recently, when my employer made a change to our mobile phone carrier, I had the opportunity to choose a new Motorola Droid as my phone. Moving from an older Windows Mobile phone to the Droid was a dramatic improvement. After making the move, as I explored all the new...
