As we enter this new year and work through the “slow” season it is a good idea to utilize this time to plan out your promotions for the months that lie ahead. You should look at your annual calendar to review the events and activities you have planned, and consider the ways you can use your E-mail newsletter, Facebook, Twitter and other social media to promote those. Pick the media mix at best fills the particular needs of each event. To start planning an event six months out is not too early. You will engage and excite regular and potential customers with well planned, marketed and advertised events. Putting together your plan now will increase your success and decrease your stress later. Planning web-based events is another way to, ‘Put the Web to Work for You in 2011’.