by Everbearing Staff | Oct 11, 2013 | 00 Uncategorized, Social Media
In my September blog, I briefly reviewed the importance of having a personal and company profile on LinkedIn. With its 225 million + users, LinkedIn was recently rated the most important social platform for generating new business. So, now let’s take it to the next...
by Everbearing Staff | Sep 19, 2013 | SMM, Social Media
Social media marketing is no longer a nice to have; it’s a must-have and customers expect it. Companies need to rethink their sales process as social media has become a valuable core ingredient in lead generation. It also can shorten the sales cycle and deliver...
by Everbearing Staff | Aug 9, 2013 | Content
I launched this three-part series on Local Search in June by analyzing the impact of Reviews on local marketing. Then in July, I examined the local marketing impact of Social Media. Now in August, I will wrap up this blog series as we continue looking for ‘a method in...
by Everbearing Staff | Jul 10, 2013 | Local Search, Search Marketing
As you may recall last month’s (June) blog, https://www.everbearingservices.com/2013/06/13/local-search-does-not-have-to-be-loco-search-part-one-reviews/, launched my three-part series on Local Search by reviewing the impact of Reviews on local marketing. Now, July’s...
by Everbearing Staff | Jun 13, 2013 | Local Search, Search Marketing
The Internet has drastically changed the way people seek out local goods, services and businesses. The face of Internet seeking (searching) is ever changing as an increasing number of web searches are made from mobile devices (smartphones and tablets) while people are...
by Everbearing Staff | May 17, 2013 | Web Sites
A ”bounce rate” is not the rate at which a pro basketball player dribbles the ball! In the world of the web, that term describes the limited activity of a potential customer on a website. A “bounce” is when someone visits your site and lands on a page but only stays...
by Everbearing Staff | Apr 10, 2013 | Search Marketing
The importance of Social Media has continued to grow. Recently Google, Bing, and Yahoo increased the influence of Social Media in their search results. At the same time the Search Engines have started to blend their Social Search results with some of the new Local...
by Everbearing Staff | Mar 12, 2013 | Blogs, SEO
A blog is an online journal hosted on your site where you share (post) your thoughts, opinions, and offerings on relevant topics. It changes your website from a static, simple brochure site to an interactive place where people leave comments and come back to visit...
by Everbearing Staff | Feb 15, 2013 | Services, Web Sites
The dictionary tells us that the word ”responsive” means “to react quickly and positively or to respond readily with interest or enthusiasm.” That is how your staff should react to the needs of your customers. Responsive should also describe how your website reacts or...
by Everbearing Staff | Jan 14, 2013 | SEO
I began this ‘Link Building’ series, last November, by discussing inbound links and their impact on improving site Search Engine Optimization (SEO) performance. There, I covered the significance of having links and getting links. Then for December, the discussion was...
