Even with the consumer shopping behavior shift to digital (online, mobile), a traditional approach to sales still supports mobile marketing efforts. Digital technology has complicated the path to purchase. The once-orderly shopping progression (sales funnel) from...
You’re Getting Website Traffic… Now What? You’ve invested time and money in developing and growing your website and web presence. You’ve been attracting leads (potential customers) from your efforts on the web, as your analytics are reporting that you have rising site...
In my September blog, I briefly reviewed the importance of having a personal and company profile on LinkedIn. With its 225 million + users, LinkedIn was recently rated the most important social platform for generating new business. So, now let’s take it to the...
Social media marketing is no longer a nice to have; it’s a must-have and customers expect it. Companies need to rethink their sales process as social media has become a valuable core ingredient in lead generation. It also can shorten the sales cycle and deliver...
I launched this three-part series on Local Search in June by analyzing the impact of Reviews on local marketing. Then in July, I examined the local marketing impact of Social Media. Now in August, I will wrap up this blog series as we continue looking for ‘a method in...
As you may recall last month’s (June) blog, https://www.everbearingservices.com/2013/06/13/local-search-does-not-have-to-be-loco-search-part-one-reviews/, launched my three-part series on Local Search by reviewing the impact of Reviews on local marketing. Now, July’s...
The Internet has drastically changed the way people seek out local goods, services and businesses. The face of Internet seeking (searching) is ever changing as an increasing number of web searches are made from mobile devices (smartphones and tablets) while people are...
A ”bounce rate” is not the rate at which a pro basketball player dribbles the ball! In the world of the web, that term describes the limited activity of a potential customer on a website. A “bounce” is when someone visits your site and lands on a page but only stays...
The importance of Social Media has continued to grow. Recently Google, Bing, and Yahoo increased the influence of Social Media in their search results. At the same time the Search Engines have started to blend their Social Search results with some of the new Local...
A blog is an online journal hosted on your site where you share (post) your thoughts, opinions, and offerings on relevant topics. It changes your website from a static, simple brochure site to an interactive place where people leave comments and come back to visit...