No doubt, most of you know about and maybe use hashtags on various social media sites. Hashtags are signified by putting the pound sign (#) in front of a word or phrase. Adding this sign turns the word or phrase (typed without spaces) into a link on most social media...
Rumors arise every once in a while that say some people may be cutting back on social media usage. Overall, just the opposite is true – most social networks continue to make audience gains! Business use of social media sites for marketing continues to evolve: 80% of...
In my September blog, I briefly reviewed the importance of having a personal and company profile on LinkedIn. With its 225 million + users, LinkedIn was recently rated the most important social platform for generating new business. So, now let’s take it to the...
Social media marketing is no longer a nice to have; it’s a must-have and customers expect it. Companies need to rethink their sales process as social media has become a valuable core ingredient in lead generation. It also can shorten the sales cycle and deliver...
Building Relationships Also Builds Links My November blog started this series by discussing inbound links and their impact on improving site SEO performance. I covered the significance of having links and getting links. Now, before you go after a potential link (by...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...