Most organizations try to remember what you said or write something down when you call or email them with your problem, update or request. But even the best organizational systems will eventually fail–a lack of transparency and continuity can often lead to...
One of the great things about search engine marketing is that there are multiple ways to measure and understand your results so that you can quantify your efforts. Effective web site measurement can show what areas are succeeding as well as areas that need to be...
The dictionary tells us that the word ”responsive” means “to react quickly and positively or to respond readily with interest or enthusiasm.” That is how your staff should react to the needs of your customers. Responsive should also describe how your website reacts or...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them...
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs began in January I’ve addressed four vital components for Social Media...