Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
It used to be that when someone had a bad experience they told one person. With today’s use of search engines, social media and more, they are sure to share with millions. Small businesses’ success heavily relies on word-of-mouth marketing, and that is exactly what...
Measuring Customer Experience Can Build Customer Loyalty. Understanding your customer is vital to maintaining and improving loyalty. The consumer shopping experience has become the #1 differentiator for businesses this year, but most business leaders do not have a...
Getting to the customer is the greatest challenge every business has. Once we get the customer the goal is to keep this customer coming back again and again. If we are really lucky we might get this customer to joyfully and adamantly recommend our business to their...
