Google Local Business Center is a powerful tool to help more customers find you. The powerful tools provided at www.google.comlbc allow you to list your business, as well as branches, with your company key words plus graphics, videos, and coupons. This information will show up in a Google Map directory based on your key words.
Once your listing is in place you can utilize the local business analytics to monitor what key words your customers are utilizing in the searches that find you. These key words may give you some clues that might help you modify your value proposition or other offerings. This information will also allow you to modify the key words in your listing as well as web site to further increase traffic. These analytics will also allow you to monitor what part of town your customers are coming from so that you can more effectively target your efforts. As a bonus this is yet another directory listing that will increase your outside links and relevance with other search engines. Overall Google Local is a cheap and easy way to increase your visibility and traffic.