Press Releases/Public Relations
- Build your company’s visibility and credibility
- Inform the public of new products and services you offer
- Use news aspects of search to gain visibility on criticalkeywords
Our team of skilled marketers and writers stand ready to guide you through the Public Relations (PR) and Press Release process, from creation to distribution and tracking. Whether you are a current Everbearing customer or just needing a onetime service, we are can help your business make a statement.
A Press Release is an excellent way to spread the word about your business and reach your audience. It is an announcement, directed towards the news media, which informs the public of something that your business deems newsworthy. It can be a promotion or new product, a story, event or award. It is something worthy of publicizing and drawing attention to your business, as a way to draw in customers.
Press Releases often hold more weight than a regular advertisement because customers are more likely to perceive it as a third party endorsement from the media. This adds credibility to your business and makes it more likely that customers will make a purchase.
Public Relations should be an integral part of your marketing plan. A consistent public relations program will help build general awareness of your product, service or brand and will complement any direct marketing and advertising efforts. Increased visibility through PR tends to make your business appear larger and more established which may help you secure partnerships, customers and funding.
While the principles of strong communications haven’t changed, the way campaigns are executed is evolving in the digital age. Our team can prepare and execute a well-timed, well-written Press Release that communicates to your customers and is also optimized for the web. We can write Releases that show up well in search results by embedding them with keywords and links to help drive website traffic and sales. With our team at the wheel, we can help your business communicate effectively to your audience.
To get started on your next Public Relations campaign, you can contact us here!