A great logo brings your company to life! It is a vivid representation of your values and offerings that can become immediately recognizable. It is one of the most important components of branding and requires thought, planning and careful design.
A logo is part of your corporate positioning and is a powerful marketing tool that can help you stand out from the competition and increase marketing memory. Much of marketing is concerned with a company’s image. Every business and every branded product or service needs a logo for marketing purposes. It’s the best place to begin a campaign because it will have a major influence in every aspect of your project or business.
A well-designed logo takes time, careful planning, creativity and skill. It needs to be original and professional because it is the starting point for your business image. The importance of a good logo cannot be overstated- it creates instant brand recognition and increases loyal customers. It precedes you in everything that you do!
We have experienced designers on our team that can design or redesign your logo. We work with you to discuss the core values of your business then discuss colors, look and feel and what meaning and emotions you want to convey. Your logo should mean something to your customers, conveying a message about your company and your offerings.
The Design Process
The design process is a complex, multi-stepped, creative progression. It begins with a consultation with the between you and one of our designers to get your feedback and ideas and discuss possibilities. Then the designer conducts research about the industry, your competition and what other logo designs have been successful. From there, the designer sketches and conceptualizes the design (the most creative part of the process!) to develop rough sketches. They use their creativity and training to design a logo that best reflects your company, organization or brand. After reflection and editing, they present a few rough drafts to you for feedback and consultation. The final stage in the process is to create a polished, completed design and make sure it is available in many sizes and resolutions so that it can be easily used in all facets of your advertising and business presence including your website, social media, press releases, any physical products, in stores, on vehicles, on business cards and more!
Our designers understand that this is an important process and a defining moment in the history of your business. We do our very best to give you the logo that will represent your company and brand for years to come. Click here to meet our design team, and contact us today to get started.