So, what is Content Marketing and why should you care? Content Marketing is the term (buzz word) applied to the marketing strategy that involves creating and sharing custom content via the Internet (your web site and social media) to engage current and potential...
When engaging in any online activity we are accustomed to getting instantaneous results. Online expectations have been set and realized as the Internet offers immediate interactivity – with potential buying customers just a click away. Although Social Media is an...
Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
We speak with a lot of people who are beginning to grasp the use and value of social media in a business environment. They are unsure, hesitant, overwhelmed and anxious about adding social media to their marketing mix. To the many in that situation we say, “prepare...
Many of us have Facebook Fan pages. But most of us do not have Facebook Place pages. Facebook has launched a new service that ties your “Place” to your Fan page. This also allows you to give your customers rewards, discounts, or other perks when they check into your...