In my July blog some basic SEO/Keyword strategies were covered and I shared that for August I would discuss more advanced SEO/Keyword strategies… Landing Pages and associated A/B Testing, in particular. I shared that daily there are over one billion searches performed...
There over one billion searches performed on Google every day with organic searches delivering higher click-through rates than paid searches. The path to clearer insight into organic search efforts, results, and ROI is to also know that those are some of the same...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them...
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs began in January I’ve addressed four vital components for Social Media...
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs I began in January I’m addressing four vital...