The Internet has drastically changed the way people seek out local goods, services and businesses. Almost everyone goes to the web first on their desktop, laptop, or (more likely) their smartphone or tablet. Over 80% of Internet searches are for local businesses so...
Even with the consumer shopping behavior shift to digital (online, mobile), a traditional approach to sales still supports mobile marketing efforts. Digital technology has complicated the path to purchase. The once-orderly shopping progression (sales funnel) from...
As you may recall last month’s (June) blog, https://www.everbearingservices.com/2013/06/13/local-search-does-not-have-to-be-loco-search-part-one-reviews/, launched my three-part series on Local Search by reviewing the impact of Reviews on local marketing. Now, July’s...
The Internet has drastically changed the way people seek out local goods, services and businesses. The face of Internet seeking (searching) is ever changing as an increasing number of web searches are made from mobile devices (smartphones and tablets) while people are...