Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
We speak with a lot of people who are beginning to grasp the use and value of social media in a business environment. They are unsure, hesitant, overwhelmed and anxious about adding social media to their marketing mix. To the many in that situation we say, “prepare...
Many of us have Facebook Fan pages. But most of us do not have Facebook Place pages. Facebook has launched a new service that ties your “Place” to your Fan page. This also allows you to give your customers rewards, discounts, or other perks when they check into your...
When you open up a business or do a remodel you don’t let the contractors keep the keys. When you buy something new for your business you expect to own it and control it. If you do choose to lease or rent something you sign a contract that clearly defines the terms of...
