We speak with a lot of people who are beginning to grasp the use and value of social media in a business environment. They are unsure, hesitant, overwhelmed and anxious about adding social media to their marketing mix. To the many in that situation we say, “prepare...
Many of us have Facebook Fan pages. But most of us do not have Facebook Place pages. Facebook has launched a new service that ties your “Place” to your Fan page. This also allows you to give your customers rewards, discounts, or other perks when they check into your...
John & Bob’s GrowGreen Smart Soil Solutions have presented some interesting challenges for us. The products themselves are great and they have a growing repeat customer base. Gardeners and landscapers that have actually used the products rave about the...
Being more than a way for individuals to share experiences and opinions, blogs are a tool for potential customers to gain personal insights from a vast number of product and service users. The potential impact of blogs on buyer behavior can be huge – in a positive or...
