Nothing attracts the scammers like a recently launched new, redesigned, or rebuilt web site. Like mosquitoes, scammers seek a fresh warm meal. The scammers (or rogue optimizer’s) common approach is to claim that they are Google authorized or certified consultants and...
The most important aspect of any web site is whether or not it effectively converts visitors from visiting into contacts and/or leads. You can generate significant amounts of site traffic through either SEO or web-based advertising and get no benefit whatsoever – if...
Social marketing (Facebook, Twitter, blog, e-newsletter), the new marketing standard was determined by customers who pay for special, convenient shopping experiences. The switch from traditional marketing and advertising methods to Internet methods was driven in part...
Businesses are relying more heavily on Social Media as an affordable vehicle for Content Marketing and Advertising. The benefits of web marketing go beyond a mere Return On Investment (ROI), as found in a recent study from EyeforTravel. Almost 80 percent of that...
So, what is Content Marketing and why should you care? Content Marketing is the term (buzz word) applied to the marketing strategy that involves creating and sharing custom content via the Internet (your web site and social media) to engage current and potential...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
