Why PPC is The Best Advertising for Landscaping Businesses
Pay-per-click is the best advertising for landscaping businesses. If you’ve tried to market your landscape business with techniques like leaving door hangers in your service area, you’ve probably noticed they don’t bring in much business.
Everbearing Services will work with you to create a PPC advertising campaign that targets your ideal audience and increases your conversion rates. PPC marketing is not a one-size-fits-all technique. Our team works with you to create an ad campaign based on the services you provide.
What is PPC Advertising?
Pay-per-click advertising, or PPC, is a marketing method with a ton of benefits. Basically, you pay a small amount every time someone clicks on your ad. It sends interested clients directly to your website, increasing your conversion rates.
Whether you know it or not, you have seen PPC ads online. Places you commonly see PPC advertising include:
- Banners on websites you visit
- Ads that play before Youtube videos
- At the top of internet search results
- Integrated throughout social media platforms
PPC is the best advertising for landscaping businesses because it encourages potential customers to visit your website and learn more about your business. Think of each ad as a virtual business card.
Why Use Pay-Per-Click Advertising?
Even if you’re already using other digital marketing services, you can greatly benefit from PPC advertising. PPC advertising helps you meet your business goals by guiding your target audience through the buying process.
Reach Your Target Audience
PPC ads let you set certain criteria so that the ads reach your ideal client. Targeting methods are different depending on the platform, which is why working with a marketing company like Everbearing Services is the best way to get the most out of each ad campaign.
See Results Quickly
You start seeing results from SEO-optimization after a few months. With a PPC ad campaign, you can see results right away. Using SEO and PPC together is the best way to find your ideal client and increase organic search traffic to your website.
Even as more social networking sites gain popularity, Facebook is one you should definitely focus on. You can utilize targeted ads, online reviews, or even add a chatbot to your business page to engage with your clients in real time. Offering great customer service by responding to questions quickly can help you gain clients.
Increase Brand Awareness
Even if someone doesn’t click on your ad right away, simply seeing it will let them know your business exists. When they’re ready to schedule service, they’re more likely to reach out to you if they’ve seen your ads. Since you only pay when someone clicks on your ad, think of it as free advertisement when someone sees your ad but doesn’t click.
Types of PPC Advertising
There are many different types of pay-per-click marketing campaigns. The best campaign for your business depends on the services you provide. Here are just a few types of PPC campaigns that we can run for your business:
- Remarketing will display ads to people who visited your website but did not reach out for service. It’s a great way to remind potential clients of your business and motivate them to follow through.
- Internet search ads appear at the top of search results on Google, Bing, or Yahoo, making interested clients more likely to visit your website.
- Affinity ads work similarly to remarketing. Instead of showing ads to someone who recently visited your website, they appear when someone visits a competitor’s website
- Facebook demographic targeting allows you to set certain parameters and reach out to potential clients in a certain location, who might need landscaping services, or fall within other parameters you choose.
Increase Revenue and Reach Your Ideal Clients with PPC Advertising
A PPC advertising campaign targets people who are likely to need landscaping service. You pay a small amount for every click your ad gets. There are a variety of PPC campaigns. The best type for your business depends on your target audience and the services you provide.
Everbearing Services will work with you to determine the best PPC advertising methods for your business. Call our team at 503-875-8364 or reach out through our online contact form.