Social Media

Twitter

  • Improve your search results
  • Increase customer engagement
  • Connect with a wide demographic

Twitter is one of the most popular and long-standing social media sites, with over 500 million users currently active. It is considered a “micro-blogging” site, where users can post short updates (up to 140 characters) that are sent out to all of their followers. It is a place where people can communicate succinctly, sharing information quickly all over the world. When an earthquake hit the east coast in 2011, some people saw tweets about the earthquake mere seconds before they themselves felt it. It’s a powerful tool for sharing information quickly and has gained credibility over the years. User’s tweets are often cited in news stories and are heavily indexed by Google and other search engines.

Businesses can use Twitter to reach out to a wide audience and communicate about their products and services. Through short, information-dense tweets, you can tell people what is going on at your company and update them about sales, events and any other pertinent information. You can follow related businesses and community partners to gain understanding of your industry and to communicate easily with colleagues, all while expanding your reach and driving traffic to your website.

Our team of social media experts can help you leverage your business through Twitter. We can work with you to create engaging, sharable content that excites your readers and involves your audience. Through the use of appropriatekeywords and hashtags within the text, we increase your SEOand help your page get found by Twitter users and search engines like Google. We can post updates, manage the page, find followers and even reply to messages. We work with you to make Twitter a part of your business model.

Click here to see a Twitter page that we manage.

To start leveraging your business on Twitter, click the link below:

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Google+

  • Google+ posts are indexed by search engines
  • Google Authorship can increase visibility and demonstrate expertise
  • New tools give you new ways to connect with your leadsand customers

Google+ is a newer social networking site (launched in late 2011) that quickly gained popularity with a variety of users. There are currently approximately 500 million users that log onto the site for a multitude of purposes. It is useful for sharing news, updates and information just like any other social media tool. But Google+ also allows users to categorize their followers into various circles, making it easy to communicate and share with only certain circles (work, friends, family, etc). Google+ also allows for group video chat and screen sharing through the “hangout” feature.

We recommend that most businesses get a Google+ profile page but not primarily to connect with customers there. It is possible to post and share content with your customers on Google+ but it is more useful as a way to increase your rankings in search results through Google Authorship. Here is how it works: Google+ is designed to connect your profile (and photo) to content that you write on your website and anywhere else around the web. It is a digital signature of sorts for your articles, as a way to increase the quality of content on the web. When you connect your blog to your Google+ page, Google rewards you by bumping those blog posts higher in search results. As a bonus, it adds your profile photo to the search result, making it more attractive to those doing the search (see example below). It adds visibility, credibility and increased search ranking to your blog and website.

The Everbearing team can help you set up your Google+ profile and set up Google Authorship on your website. We can work with you to develop and regularly post meaningful keyword-rich content both on Google+ and your website, to increase search rankings and help customers find your website when they do searches!

Click here to see an example of a Google+ page that we manage.

To start using Google+ and Google Authorship for your business, click the link below!

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Pinterest

  • Engage and reach customers through a visual medium
  • Show your portfolio in a unique way
  • Drive traffic to your website through photo links
  • Reach new customers through photo sharing
  • Educate your customers on interesting, unique ways to use your products

Pinterest is one of the fastest growing social sharing sites on the web today! It currently has 25 million users but it is increasing constantly. Pinterest is a virtual bulletin board. Users post photos with links that lead back to various websites all over the internet, to keep track of them for later use. Photos are organized by users into their own individual pin boards, depending on the topic and their interests. People have pin boards for gardening ideas, project ideas, recipes, beauty products, birthday party ideas and so much more. You name it, you can pin it! The demographic is primarily women between the ages of 25-65 but it is widening significantly over time, as the site gains popularity. Users are now posting about sports, their favorite cars, travel ideas and even tattoos!

Businesses can use Pinterest to educate customers and promote their own websites, products and services. Through organizing various pin boards, based on topics relevant to your business, you can drive traffic to your website while engaging with your customer base. By following your customers on Pinterest, you can view their boards and learn about their interests and any current trends you may want to focus on.

Our team of experts can help you use Pinterest to your advantage. Through sharing links to your website and other helpful photos, articles and information, we can help to educate your customers and drive traffic to your website. We always recommend that you go to where your customers already are. If your business deals with retail customers and especially has involvement in gardening, food, home décor or health and beauty, Pinterest is a great tool for marketing your business.

Click here for an example of a Pinterest page that we manage.

To start a Pinterest page for your business, click on the link below!

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Linkedin

  • Directly connect to your business contacts and professional customers
  • Distribute your other social media content to this important customer base
  • Use discussion groups to demonstrate expertise and do market research

LinkedIn is a social media site primarily geared towards businesses and professionals, to provide networking opportunities, employment connections and answers to industry questions. LinkedIn was established in 2003 and currently has around 150 million users. People complete profiles and reach out to other users to find professional connections and to stay up-to-date on information about their business and industry. Users can post helpful content and links to useful websites as well as post their resumes and interact with other users. They network, find business opportunities, jobs, new employees and more.

You can use LinkedIn as a tool to connect with other businesses, network and grow your community. It can be very valuable to establish friendly connections and engage in meaningful interactions on LinkedIn. It helps your business remain strong within your community and industry and it allows for future partnerships. LinkedIn is especially useful for businesses in the wholesale market or those that primarily interact with other businesses (for example, a wholesale nursery). It is also a means to find new employees and to research current applicants and up-and-comers in your industry!

We can help you set up and establish a meaningful LinkedIn profile. We can help you develop meaningful content to post there as well as connect with businesses and individuals in your industry.

To start a LinkedIn profile you’re your business, click on the link below!

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Facebook

  • Engage your leads and clients on the largest social network
  • Improve Search Engine results
  • Connect directly with your target audience

Facebook is by the far the most popular social networking site, with around 1 billion users worldwide. Just about everyone is on Facebook these days including teenagers, their parents and their grandparents! People use Facebook to talk about their interests, communicate about their daily lives, plan events and share information. Many social movements and causes have been propelled because of the involvement of Facebook users and businesses have had increased success, using it as a marketing tool. It is a powerful instrument that can be put to work for your business to communicate your message!

A Facebook business page allows you to connect directly with your customers. You can post status updates about current events, sales and specials. You can ask and answer questions and get feedback. You can network with other businesses and promote your company. It is also possible to run contests and Facebook-only specials as well as take surveys and get customer opinions.

Our team of skilled copy writers and social media experts can help you leverage your position on Facebook to get more visibility, better SEO, and drive more traffic to your website. Through engaging content, photos and videos, we can help you reach your customer base on Facebook and other social media sites!

Click here to see an example of a Facebook page that we manage.

To start your Facebook business page today, click the link below!

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Bundle Sites

All of the features of an Express Site, plus additional features at a special bundled price to help you quickly launch your website and expand your web presence.

Custom Sites

With custom websites you have a greater range of services and benefits that can be presented through your website to best meet your budget.

Express Sites

These websites range in various forms and layouts that cover your budget needs. These sites range from brochure websites to folio websites.