Author Archive
Own the Basics – The Who, What, Why and How of Social Media Marketing
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them (which tools you employ). [...]
SMM drives traffic and sales… Final part of series
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs began in January I’ve addressed four vital components for Social Media success. In January I focused on, ‘Company and [...]
SMM Drives Traffic and Sales… part Three of Series
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs I began in January I’m addressing four vital components for Social Media success. In January I focused on, ‘Company [...]
SMM drives traffic and sales… part two of series
You’ve been posting to your social media… now what? You have some social media in use (Facebook, Twitter, Blog, Newsletter, etc.) now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs started last month I will address four vital [...]
SMM: Where Social and Marketing Meet
You’ve been posting to your social media… now what? You have some social media in use (Facebook, Twitter, Blog, Newsletter, etc.) now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs I will address the following four important aspects [...]