Online marketing permits businesses to migrate away from the traditional marketing method of delivering broad targeting with a uniform message. With the average U.S. Internet user spending 33 hours a month surfing the web at home, and another 80 a month at work –...
Recently I attended the Farwest tradeshow and in the flurry of activity I outsourced some updates to my LinkedIn profile to someone new. As a result a couple of mistakes were made. I was amazed at how rapidly my network responded. I ended up with a flurry of notes...
Getting to the customer is the greatest challenge every business has. Once we get the customer the goal is to keep this customer coming back again and again. If we are really lucky we might get this customer to joyfully and adamantly recommend our business to their...
