The most important aspect of any web site is whether or not it effectively converts visitors from visiting into contacts and/or leads. You can generate significant amounts of site traffic through either SEO or web-based advertising and get no benefit whatsoever – if...
Social marketing (Facebook, Twitter, blog, e-newsletter), the new marketing standard was determined by customers who pay for special, convenient shopping experiences. The switch from traditional marketing and advertising methods to Internet methods was driven in part...
Businesses are relying more heavily on Social Media as an affordable vehicle for Content Marketing and Advertising. The benefits of web marketing go beyond a mere Return On Investment (ROI), as found in a recent study from EyeforTravel. Almost 80 percent of that...
So, what is Content Marketing and why should you care? Content Marketing is the term (buzz word) applied to the marketing strategy that involves creating and sharing custom content via the Internet (your web site and social media) to engage current and potential...
When engaging in any online activity we are accustomed to getting instantaneous results. Online expectations have been set and realized as the Internet offers immediate interactivity – with potential buying customers just a click away. Although Social Media is an...
Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...