When engaging in any online activity we are accustomed to getting instantaneous results. Online expectations have been set and realized as the Internet offers immediate interactivity – with potential buying customers just a click away. Although Social Media is an...
Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
We speak with a lot of people who are beginning to grasp the use and value of social media in a business environment. They are unsure, hesitant, overwhelmed and anxious about adding social media to their marketing mix. To the many in that situation we say, “prepare...
It used to be that when someone had a bad experience they told one person. With today’s use of search engines, social media and more, they are sure to share with millions. Small businesses’ success heavily relies on word-of-mouth marketing, and that is exactly what...
Being in the web marketing consulting business we get to hear many stories. I actually had a business owner tell us recently that he saw no value in social media, other than a waste of his already limited resources and that he had been there for over 30 years, so he...
