The internet is changing. It has been nearly six years since web traffic from mobile devices has surpassed desktop web traffic, with mobile devices now making up more than half of all internet traffic in the world. This means that your mobile website is just as...
Our chock-full e-mail inboxes often threaten to take over a large portion of our workday. A recent Pew Research report shares why – positioned highest at 61% e-mail was found to be the most important tool for online workers, followed by the Internet at 54%. It seems...
Even with the consumer shopping behavior shift to digital (online, mobile), a traditional approach to sales still supports mobile marketing efforts. Digital technology has complicated the path to purchase. The once-orderly shopping progression (sales funnel) from...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them...
You’ve been posting to your social media, so what’s next… now you need to market it to drive activity and traffic to your social media efforts… which leads to increased sales. In a series of blogs began in January I’ve addressed four vital components for Social Media...
