Nothing attracts the scammers like a recently launched new, redesigned, or rebuilt web site. Like mosquitoes, scammers seek a fresh warm meal. The scammers (or rogue optimizer’s) common approach is to claim that they are Google authorized or certified consultants and...
The most important aspect of any web site is whether or not it effectively converts visitors from visiting into contacts and/or leads. You can generate significant amounts of site traffic through either SEO or web-based advertising and get no benefit whatsoever – if...
Social marketing (Facebook, Twitter, blog, e-newsletter), the new marketing standard was determined by customers who pay for special, convenient shopping experiences. The switch from traditional marketing and advertising methods to Internet methods was driven in part...
When engaging in any online activity we are accustomed to getting instantaneous results. Online expectations have been set and realized as the Internet offers immediate interactivity – with potential buying customers just a click away. Although Social Media is an...
Jeff Hazylett, former CMO of Kodak, spoke at a recent Search Engine Marketing (SEM) monthly SEMpdx seminar we attended. In sharing from his vast experience and expertise with social media marketing he addressed another ROI for businesses to consider –...
For small and independent businesses with a single or several locations, Internet marketing may not sound like the most direct route to reaching customers. Yet research shows that the vast majority of consumers start their purchasing process online – by searching and...
