The dictionary tells us that the word ”responsive” means “to react quickly and positively or to respond readily with interest or enthusiasm.” That is how your staff should react to the needs of your customers. Responsive should also describe how your website reacts or...
I began this ‘Link Building’ series, last November, by discussing inbound links and their impact on improving site Search Engine Optimization (SEO) performance. There, I covered the significance of having links and getting links. Then for December, the discussion was...
Building Relationships Also Builds Links My November blog started this series by discussing inbound links and their impact on improving site SEO performance. I covered the significance of having links and getting links. Now, before you go after a potential link (by...
We are about helping our clients get more inbound links to their sites, to improve their SEO performance. Building links is similar to building relationships and should be approached in a like manner. Keep reading to see what that means! When discussing website and...
My last month’s blog, ‘Four Characteristics of a Frankensite’, examined a pitfall of not using an expert, experienced web developer when having a web site built. As I shared a ‘Frankensite’ is a site that is assembled by copying and pasting coded sections from other...
Every company wants, and needs, a professional looking and optimized web site to help generate more business. But, many business owners don’t have the time to learn what it takes to be an expert web developer or designer. Often, out of a sense of desperation or by...
In my July blog some basic SEO/Keyword strategies were covered and I shared that for August I would discuss more advanced SEO/Keyword strategies… Landing Pages and associated A/B Testing, in particular. I shared that daily there are over one billion searches performed...
There over one billion searches performed on Google every day with organic searches delivering higher click-through rates than paid searches. The path to clearer insight into organic search efforts, results, and ROI is to also know that those are some of the same...
We all understand the Internet is a veritable fount of information (content), much of it useful and relevant, and a challenge to find and wade through. Some content is not so useful, but seemingly easier to come across. Content is many things; written words (on...
With Social Media, as with any media and any ad campaign, these four basic marketing concepts need to be determined and addressed; 1) Who you want to engage, 2) Why you want to engage them, 3) What action you want them to take, and 4) How you want to engage them...
